With Google Analytics for Confluence, you can visualize data on your Confluence instance and directly on your Google Analytics property.

On your Confluence instance, the metrics and events displayed by the app vary depending on the type of property connected to Confluence. If you have a GA4 property connected, the metrics that the app will track are:

  • Hits
  • Sessions
  • Users
  • Page created
  • Page updated
  • Comment created
  • Comment updated
  • Engaged Sessions (only in the general overview)
  • Engagement Rate (only in the general overview)


If you have a Universal Analytics property connected to Confluence, the metrics that the app will track are:

  • Hits
  • Sessions
  • Users
  • Entrances
  • Exits
  • Bounce Rate
  • Avg. Time on Page
  • Page created
  • Page updated
  • Comment created
  • Comment updated


Additionally to the metrics displayed directly on Confluence, Google Analytics offers a broader range of metrics and events that can be customized depending on your needs, use cases, and the type of instance you have.

The advanced analytics that you can extract from Google Analytics vary depending on the type of property you are using (GA4 or UA), but the most common ones are:

  • Demographics
  • Bounce rate
  • Exit rate
  • Source/Medium
  • Customized conversions
  • Pages visited per session
  • Session Duration
  • Behavioral analytics
  • Crossed analytics
  • Customized events


Note: Confluence doesn’t read HTTP headers; therefore, referral information is not sent nor displayed in Google Analytics. If you want to track external sources, it can be solved using UTM parameters in your hyperlinks.