With Google Analytics for Confluence, you can visualize data on your Confluence instance and directly on your Google Analytics property.

On your Confluence instance, the metrics that the app will track are:

  • Hits
  • Sessions
  • Users
  • Page created
  • Page updated
  • Comment created
  • Comment updated
  • Engaged Sessions (only in the general overview)
  • Engagement Rate (only in the general overview)


Additionally to the metrics displayed directly on Confluence, Google Analytics offers a broader range of metrics and events that can be customized depending on your needs, use cases, and the type of instance you have.

The advanced analytics that you can extract from Google Analytics vary depending on your setup, custom reports, and custom dimensions, but the most common ones are:

  • Demographics
  • Acquisition
  • Customized conversions
  • Pages traffic
  • Engagement
  • Behavioral analytics
  • Retention
  • Customized events


Note: Confluence doesn’t read HTTP headers; therefore, referral information is not sent or displayed in Google Analytics. If you want to track external sources, you can use UTM parameters in your hyperlinks.