Use Case: Optimize User Journeys

Who benefits from this use case?

• HR Manager

• IT Support Manager

• Marketing Manager

Goals

Identifying pages with higher than expected bounce rates can help in very different scenarios:

• Design frictionless product education

• Create engaging employee onboardings

• Improve self-service knowledge bases and deflect ticket creation

How to implement it

1. Navigate to the space that needs to be analyzed

2. Trigger the space-level report

3. Adjust the timespan to last quarter or last year

4. Don’t forget to compare the results with industry benchmarks and use common sense. For example: if an article contains everything there is to know about a certain topic and needs no links to additional pages, a high bounce rate is perfectly healthy.

5. Once in context, consider additional actions, like:

   1. including instructional CTAs to guide the user to keep reading,

   2. adding additional links, or

   3. optimizing the space structure.