Overview: HubSpot for Jira

1. Introduction

HubSpot for Jira is a powerful integration that connects teams working in HubSpot (Sales, Marketing, Support) with teams working in Jira (Engineering, Product, Technical Support). By surfacing relevant HubSpot data inside Jira and vice versa, this app ensures your organization has a single source of truth for customer information and issue tracking.

Key Benefits

1. Cross-Team Visibility

   • Show HubSpot context (Contacts, Companies, Deals) on Jira issues so product or support teams know who they are working with and why it matters.

2. Bidirectional Sync

   • Keep Jira and HubSpot in sync regarding issue status, priority, and resolution.

3. Enhanced Collaboration

   • Minimize back-and-forth emails. Let sales, support, and engineering collaborate seamlessly with up-to-date info in the tools they already use.

4. Greater Customer Experience

   • Having product teams aware of deal size, account importance, or prior conversations helps prioritize and solve issues more effectively.