To create a filter, click on "Filter" from the main menu within Jira.

Click on "View all filters" from the "Filter" dropdown. 

Go ahead and create a filter by clicking on "Create filter"

Click on the "JQL" option when creating a filter. 

Go ahead and create a JQL filter that includes the HubSpot object properties, or use our example. 
Example: 

project = "MAR" AND ("hubspot deals" > 0 OR "hubSpot companies" > 0 OR "hubSpot contacts" > 0 OR "hubSpot tickets" > 0)

Click on the "Magnifying Glass" icon to check if your JQL is working. 

Once the filter has been created, go ahead and save it by clicking on "Save filter"

When prompted, give your filter a name. 

Set the necessary permissions for your new filter.

Finalize the filter creation process by clicking "Save".

Once the filter has been successfully created, head over to Dashboards by clicking on "Dashboards" from the main menu. 

Click on "View all dashboards".

Start creating a new dashboard by clicking on "Create dashboard".

Give a name to your new dashboard. 

Set the required permissions for the dashboard. 

Save the new dashboard by clicking on the "Save" button. 

Within the newly created dashboard, go ahead and start adding the first widget by clicking on the "Add" button under the required widget. 

When configuring the widget, make sure to add the filter which was just created. 

Complete the rest of the widget's configuration based on the project's needs. 

Once the widget has been configured, click on "Save" to add it to the dashboard. 

The widget should now be successfully added to the dashboard, and the same step can be applied to add other widgets to customize the dashboard based on the goal of the project.