This error shows an incompatibility between license applied to the Atlassian Product and the license applied to our app

Generally there are two license types that the Atlassian Marketplace uses. A commercial/academic license that you purchased and a "developer" license that you can download from that you get together with your commercial license. The commercial license is meant to be used on your production system, while the developer license is meant to be used in test/dev/staging systems.

The "wrong type" error in the Plugin Manager happens when you try to use a development license of our app, but you use a commercial license for the Atlassian application itself or vice versa. 

When using a commercial license of an Atlassian product, a commercial license of our plug-in must be used - same is true when using a development license on the Atlassian Product, a development license needs to be used in the plugin too.

Your Atlassian product stores its license (type) in its databaseWhen copying the database and connecting it to another instance,

the license will be transferred tooThus, a development instance can become a commercial instance unintentionally resulting in a license error.

Read more about how get your Development License - Can I get a license for standby/development/testing?